Ever heard the term, “people eat with their eyes”? Well this does have some significance. In fact, this means that people want to see the experience before they entertain it for themselves. With such choices now, it’s more important than ever to have high quality content showcasing not only the delicious menu choices, but also people experiencing it aka – social proof.
All content consumption is driven by two things: active search and passive discovery. Search takes place on channels like Google, YouTube, and voice. Discovery is driven by word-of-mouth, social algorithms, and media coverage. Consider splitting your content strategy into two — developing one strategy that optimizes for all search algorithms (not just Google) and one geared toward social algorithms and influence-driven channels. Youtube is a fascinating channel in that it is both the world’s second biggest search engine and a leader in passive discovery-mode viewing.
For most restaurants, local is the name of the game. Most folks are looking for good eats close to home, and you’ll get the most value out of your online marketing efforts by investing primarily in geo-targeted ads. Geo-targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant clicks, which can cost you big ad bucks).
Many online advertising services, from Google Ads (formerly known as Google AdWords) to Facebook and Twitter, offer geo-targeting ad options (at no extra cost). Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers.
Create local campaigns means you can pour your marketing into a smaller targeted area with a much higher concentration of advertising to locals. Focus on Brand, Incentives, and share exciting updates happening behind the scenes such as the new seasonal menu to keep poeple informed and coming back for more.
All content needs to be optimised for mobile. Gine are the days where a static ad gets much attention. People are so used to seeing ads every day they need that thumb stopping content. Like what you say? – VIDEO. Yes, Tik-Tok, Youtube, Google my Business and video content across Facebook & Instrgam will stop people from scrolling and engage with your offer.
Make your website & landing pages mobile-friendly. Google tells us that 60% of consumers interested in healthcare ads are going to visit the healthcare website. We also know that 53% of searches are coming from a smartphone, and another 7% from tablets.
Digital marketing in todays world is now more important than ever before. To grow your business you’re likely going to require more customers and more sales. Digital marketing campaigns tell your brand story, engage new customers, and drive them into your business. GJ Digital is a digital marketing agency specialising in Search Engine Optimisation, Social Media marketing, Google Advertising and building websites that convert traffic into customers. We help small and medium sized businesses grow and build their bottom line.
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