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Social networking websites such as Facebook or YouTube have different types of formats which need to be taken into account when publishing any social media content. For example, videos on YouTube require higher production standards compared to social posts on Facebook which are mostly text-based. The resulting social posts should represent the knowledge about the brand in order to build trust between consumers and brands or organizations.
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Social Media For Your Marketing Goals
Social media marketing can help you connect with more of your potential audience. The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
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- A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.
- Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It’s a surprising way that content marketing and social media marketing benefit each other.
- Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
- Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!
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Frequent questions and answers
A good way to work out how much you should spend on social media marketing should be determined on the goals of the business and why you’re using social media to drive sales or increase brand.
To stay competitive in the market place we advise about 5-6% of your revenue on marketing or if your looking to grow we advise 6-10% on marketing.
If there’s other channels in the marketing mix being used to drive sales and social is for brand we would allocate the remaining budget across as many social channels to gain as much reach and brand exposure as possible.
In order to decide which channels would be most suitable for growing your business through social media we need to look at what channels your target audience consumes content on as this will get the best engagement.
For example, the majority of people in Australia have Facebook and Instagram accounts. These are great for B2C. If the products are more focused around B2B we would look to engage channels such as LinkedIn, YouTube, combined with Display campaigns across Google or Bing.
A close look at your target market, products & services and existing campaigns will allow us to make an informed decision.
Over time, ads can enter into an attrition phase where there the ads are no longer getting the same results as they once did. Therefore ads should be regularly updated to keep the audience and algorithms engaged.
Based on the goals or objective of the campaigns will determine how often new ads should be created and updated into the account. For exmaple, a lead generation campaign may need new content weekly after the learning phase is complete. A brand or traffic campaign may need fresh content every two – three weeks. Our systems allow us to detect attrition rates and optimise ads based on the data and goals.
We do offer to do posts on your page. We can do up to 3 posts per week. To do this we need all your marketing and brand assets such as logos, brand colours, text font etc. From here we will build out template designs to be used in the creative and copy writing process.
However, we don’t advise the posts to be done externally as social media channels such as Facebook and Instagram optimise for “green content.”
For example, when you take a picture on your phone, it is Geo-tagged and time-stamped for where and when that photo was taken. By uploading that into Facebook, Instagram, LinkedIn or Google my Business, the relevancy of these posts are going to have a much greater effect on the algorithm to push that content out into the social community.
We understand that can be easier said than done so if content is what you require we have systems to help achieve regular posts on your pages. This service is only available with our ad strategies campaigns.
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